The moment
What is actually being bought and sold.
- ImpressionOne ad, seen once
- A single opportunity to show one ad to one person. It exists for a fraction of a second, and it is the unit everything else here is counted in.
- Bid requestThe question
- What a publisher sends the moment a page loads: here is a slot, here is the context, what is it worth to you? Advertisers get milliseconds to answer.